Launched RELX new brand image

New Year, New RELX!

Today, we want to share with you that we have a brand new upgraded brand.

When RELX was founded in 2018, our mission was to help 1.4 billion adult smokers find a better alternative to traditional cigarettes. After 4 years of providing enjoyable and convenient e-cigarette products, we have now helped more than 22 million RELX users achieve transformation.

The journey hasn’t always been smooth. Earning trust takes time. However, we constantly find strength to keep going from the voices of RELX employees, like: “Hi! I’m a pastry chef and I was always worried that I would lose my taste buds from smoking,” she wrote to us. “But since I picked up RELX, my sense of taste has actually improved. Thank you for helping me quit smoking!”

Your story and that of many other RELXers always give us hope, and we want to give the power of hope back to you and smokers around the world.

Our new brand reflects our commitment to creating hope for RELXers who embrace change and those who are always exploring new possibilities.

Phoenix

The phoenix is ​​a golden bird that is constantly reborn and rises from the ashes, symbolizing hope and transformation in life. As a brand that empowers people to rise from the ashes (both literally and figuratively) and find a new and magnificent life, the story of the phoenix embodies our essence.

Light of Hope

It radiates a warm glow, a beam of positivity that illuminates a new path and a brighter future for RELX. The color of the sun universally represents something to look forward to. It embodies the power of hope that we strive to provide to RELX employees.

Starting from January 2023, our new brand will gradually adapt to both online and offline spaces.

We hope you like the new look!